About Us

Petaluma Insurance AgencyLarry Tencer opened the agency in 1976 in historic downtown Petaluma, representing the Farmers Insurance Group of Companies. Since Farmers didn’t write all lines of insurance, Larry obtained an insurance broker’s license in 1978 so he could provide a full range of personal and commercial insurance to meet the needs of his growing client base.

After more than 25 years, it became apparent that no one company could continually maintain its competitive edge in the market place. That motivated Larry to leave Farmers and establish an independent insurance agency, which continues to serve the residents and businesses in Petaluma and surrounding communities.

For those clients that have very busy schedules or prefer to do things on-line, we have designed our website with that thought in mind. The Policy Service SEction of our website allows you to make payments, report a claim, order auto ID cards or certificates of insurance 24/7.

From the very start the agency’s mission statement has been to personally help clients protect what they least can afford to lose by transferring the risk to an insurance company. As your local full service agency representing dozens of top rate companies we have the ability to compare coverages and premiums between companies so we can offer clients the best of both.

If the word “insurance” is in it, we can provide it.

Community Involvement

  • Former member of the City of Petaluma Planning Commission 1978 to 1984.
  • Former Petaluma City Council Member 1984 to 1990.
  • Former Board of Director of the Petaluma Chamber of Commerce.
  • Member and former Treasurer of the Petaluma Golf & Country Club.
  • Former Treasurer and Director of Legal Activities of the United Farmers Agents Association, an association of several thousand current and former Farmers Insurance Agents.

An Independent Advantage

We are Independent Agents, free to choose the best carrier for your insurance needs. We do not work for an insurance company; we work for you. We work on your side when you have a loss and follow through to see that you get fair, prompt payment and service. Larry Tencer Insurance Agency represents a carefully selected group of financially strong, reputable insurance companies, therefore, we are able to offer you the best coverage at the most competitive price.

What is an Independent Insurance Agent?

When you decide to buy a car, you wouldn’t purchase the first one you see. What if one day the automobile industry decided to make only one type of car, one make and one model. You wouldn’t have a choice!

The same situation holds true for insurance. You need insurance to drive a car, to purchase a house, to protect your family’s financial future and to run a small business. But if there was only one insurance company that offered only one type of insurance, car insurance, home insurance or businessowner policy — you wouldn’t have a choice. The only solution would be going to that one company.

With an independent insurance agent, you have choices. Independent agents are not tied to any one insurance company. One of the advantages of using an independent agent is that he or she works to satisfy your needs. You are using an expert for an important financial decision.

An independent agent has several companies that he or she can approach to get you the best coverage at the best price. And your independent agent will know the companies with the most efficient claims departments to recover your losses as quickly as possible.

When you buy insurance, whether it’s for your home, your car or your business, you want an advocate who will properly assess the risks you face and give you an objective analysis of the marketplace, it’s up to you to make the final choice.

March 22nd, 2013 by Larry Tencer Insurance Agency